Crows Nest Ai
Ai hyper-personalised sales research
Intelligent Personalisation
Our AI adapts to user behaviour in real time, leveraging machine learning to deliver hyper-relevant content and recommendations—so every interaction feels uniquely tailored.
Seamless Integration
Seamless
Integration
Designed for simplicity, our platform integrates effortlessly into your workflow, empowering teams to adopt AI tools with zero technical friction and immediate ROI.
Data-driven Insights
Data-driven
Insights
Unlock actionable analytics on user engagement and model performance, enabling smarter decisions to refine strategies and maximise outcomes.
The Traditional Sales Model
is Inefficient!
The Traditional
Sales Model
is Inefficient!
01.
Low Conversion Rates
Traditional sales methods struggle with <2% response rates for cold calls and <1% for emails, wasting time on unqualified leads. Hyper-personalised approaches, however, achieve 47% response rates, proving the need for smarter targeting.
02.
Untapped Public Data
03.
Inefficient Resource Allocation
01.
Low Conversion Rates
Traditional sales methods struggle with <2% response rates for cold calls and <1% for emails, wasting time on unqualified leads. Hyper-personalised approaches, however, achieve 47% response rates, proving the need for smarter targeting.
02.
Untapped Public Data
03.
Inefficient Resource Allocation
01.
Low Conversion Rates
Traditional sales methods struggle with <2% response rates for cold calls and <1% for emails, wasting time on unqualified leads. Hyper-personalised approaches, however, achieve 47% response rates, proving the need for smarter targeting.
02.
Untapped Public Data
03.
Inefficient Resource Allocation
01.
Low Conversion Rates
Traditional sales methods struggle with <2% response rates for cold calls and <1% for emails, wasting time on unqualified leads. Hyper-personalised approaches, however, achieve 47% response rates, proving the need for smarter targeting.
02.
Untapped Public Data
03.
Inefficient Resource Allocation
Crows Nest Ai: Your Sales
Acceleration Partner
Your Sales
Acceleration Partner
Every sale has 5 obstacles; No need, No money, No hurry, No desire, No trust.
01.
Pinpoints Explicit Needs
Crows Nest Ai scans public documents, news, and board minutes to uncover clear demands like budget allocations or project mandates, ensuring outreach aligns with the buyer’s stated priorities.
02.
Contextualises Buyer Challenges
03.
Triggers Urgency & Value
01.
Pinpoints Explicit Needs
Crows Nest Ai scans public documents, news, and board minutes to uncover clear demands like budget allocations or project mandates, ensuring outreach aligns with the buyer’s stated priorities.
02.
Contextualises Buyer Challenges
03.
Triggers Urgency & Value
01.
Pinpoints Explicit Needs
Crows Nest Ai scans public documents, news, and board minutes to uncover clear demands like budget allocations or project mandates, ensuring outreach aligns with the buyer’s stated priorities.
02.
Contextualises Buyer Challenges
03.
Triggers Urgency & Value
01.
Pinpoints Explicit Needs
Crows Nest Ai scans public documents, news, and board minutes to uncover clear demands like budget allocations or project mandates, ensuring outreach aligns with the buyer’s stated priorities.
02.
Contextualises Buyer Challenges
03.
Triggers Urgency & Value
Real-World Integrations
Real-World Integrations
From 10% to 44% Conversion from Cold
34 decision makers contacted based on board paper expressed explicit need
34 decision makers contacted based on board paper expressed explicit need
Total Addressable Market: >12,000 targets
Total Addressable Market: >12,000 targets
16 meetings booked (44% conversion)
16 meetings booked (44% conversion)
AI-Driven Buyer Intent Detection
AI-Driven Buyer Intent Detection
Scours publicly available data (board reports, news feeds, LinkedIn, NHS datasets, press releases) to identify explicit buying intent and urgent needs. Flags executives or teams tasked with solving specific problems.
Scours publicly available data (board reports, news feeds, LinkedIn, NHS datasets, press releases) to identify explicit buying intent and urgent needs. Flags executives or teams tasked with solving specific problems.
Scours publicly available data (board reports, news feeds, LinkedIn, NHS datasets, press releases) to identify explicit buying intent and urgent needs. Flags executives or teams tasked with solving specific problems.
Real-Time Market Intelligence
Real-Time Market Intelligence
Monitors public tenders (ITTs) and board decisions in real time and alerts users to new opportunities as soon as they’re published.
Monitors public tenders (ITTs) and board decisions in real time and alerts users to new opportunities as soon as they’re published.
Monitors public tenders (ITTs) and board decisions in real time and alerts users to new opportunities as soon as they’re published.
Customer Success Insights
Customer Success Insights
Analyses existing client sentiment to identify upsell/cross-sell opportunities. Tracks NPS (Net Promoter Score) and feedback trends.
Analyses existing client sentiment to identify upsell/cross-sell opportunities. Tracks NPS (Net Promoter Score) and feedback trends.
Analyses existing client sentiment to identify upsell/cross-sell opportunities. Tracks NPS (Net Promoter Score) and feedback trends.
Healthcare-Specific Expertise
Healthcare-Specific Expertise
Trained on NHS data (board reports, clinical priorities, budgets) to address challenges like kidney disease care costs and clinical inertia.
Trained on NHS data (board reports, clinical priorities, budgets) to address challenges like kidney disease care costs and clinical inertia.
Trained on NHS data (board reports, clinical priorities, budgets) to address challenges like kidney disease care costs and clinical inertia.
Dedicated Security & Compliance
Dedicated Security & Compliance
Stores analysed data on secure servers with compliance for sensitive healthcare information.
Stores analysed data on secure servers with compliance for sensitive healthcare information.
Stores analysed data on secure servers with compliance for sensitive healthcare information.
How Crows Nest Ai Works
Showcase real-world performance metrics
Our AI scours public documents, scores buyer intent, and automates insights—turning raw data into actionable sales pipelines.
Find: Scours public documents to identify potential buyers.
Analyze: Scores and ranks based on evidence.
Track, visualise, optimise—all in clicks.
Prepare
Prospect
Begin Sales Cycle
Define Ideal Target Profile
Define Ideal Target Profile
Add Target Accounts
Add Target Accounts
Add Contacts
Add Contacts
Send_Cold Emails / Make_Mapping Calls
Send_Cold Emails / Make_Mapping Calls
Work Responses (9% Response Rate)
Work Responses (9% Response Rate)
Call Conversations
Call Conversations
Demos / Appointments
Demos / Appointments
New Opportunities
New Opportunities
Closed Deals
Closed Deals
Meet Our Team
Alistair Martin- Founder & CEO
Alistair Martin, Founder & CEO
Alistair is a highly experienced Chief Revenue Officer, having worked for businesses in the UK and internationally. He is also an NHS National Innovation Accelerator Fellow, having scaled 2 of the fastest growing UK health tech companies. At venture backed Healthy.io, he took the company from 0 - £9m ARR in 3 yrs. Prior to this, took Transforming Systems Ltd to market and achieved 0 - £3m ARR in 5 yrs Alistair is a Lean Six Sigma Black Belt, and prior to leaving the NHS, was Urgent Care Commissioning Lead for East Kent, and a Hospital General Manager.
Alistair is a highly experienced Chief Revenue Officer, having worked for businesses in the UK and internationally. He is also an NHS National Innovation Accelerator Fellow, having scaled 2 of the fastest growing UK health tech companies. At venture backed Healthy.io, he took the company from 0 - £9m ARR in 3 yrs. Prior to this, took Transforming Systems Ltd to market and achieved 0 - £3m ARR in 5 yrs Alistair is a Lean Six Sigma Black Belt, and prior to leaving the NHS, was Urgent Care Commissioning Lead for East Kent, and a Hospital General Manager.
Rob Field COO
Rob Field, COO
Rob is an experienced health tech leader, having worked in the sector for the last decade. At Transforming Systems, he oversaw Customer Success maintaining and growing the ARR. After the company was acquired by Vital Hub, he remained and managed a portfolio of products worth £6m ARR, covering urgent and emergency and planned care tools used across 60% of the NHS. Before working in digital health services, Rob was a senior manager in the NHS, working across the Southeast.
Rob is an experienced health tech leader, having worked in the sector for the last decade. At Transforming Systems, he oversaw Customer Success maintaining and growing the ARR. After the company was acquired by Vital Hub, he remained and managed a portfolio of products worth £6m ARR, covering urgent and emergency and planned care tools used across 60% of the NHS. Before working in digital health services, Rob was a senior manager in the NHS, working across the Southeast.
Karan Kirubarakan Manimaran CTO
Karan Manimaran, CTO
Karan has an MA in Web Technology and has worked in the field for the last 15 years. He led the team that built a real time urgent care dashboard for urgent; emergency care in the NHS, that is now used by NHS England to monitor activity in real time across England. Following this work in health tech, he worked as part of a team working for leading UK and international banks to develop web and mobile applications in Fintech, and with a major UK power supply company on their implementation and roll out of smart meters.
Karan has an MA in Web Technology and has worked in the field for the last 15 years. He led the team that built a real time urgent care dashboard for urgent; emergency care in the NHS, that is now used by NHS England to monitor activity in real time across England. Following this work in health tech, he worked as part of a team working for leading UK and international banks to develop web and mobile applications in Fintech, and with a major UK power supply company on their implementation and roll out of smart meters.
Chris Avill CRO
Chris Avill, CRO
Chris is a successful and strategic sales leader with over 8 years of experience driving revenue growth and building client relationships in the health-tech industry. He has led teams, developing and implementing strategic initiatives, at companies supporting the NHS in managing efficiencies in outpatient services and has successfully grown market share for market disrupting companies, helping them to move from proof of concept to recognised brands.
Chris is a successful and strategic sales leader with over 8 years of experience driving revenue growth and building client relationships in the health-tech industry. He has led teams, developing and implementing strategic initiatives, at companies supporting the NHS in managing efficiencies in outpatient services and has successfully grown market share for market disrupting companies, helping them to move from proof of concept to recognised brands.
Client Feedback
Quote from a health tech CEO
"It's so clever and so useful… I've used the content from your searches and board meeting to create a few emails to potential commissioners/service leads… it’s very much like conducting a scoping / systematic review of literature."
- Rachel Malthouse from Jamup.io
Rapid Engagement and Impact: Helping Address COPD Exacerbations
"RR monitor, had a case study from Ireland how it had been used to prevent exacerbations in COPD patients, found SNEE who had an SRO and Lead for respiratory where they were looking at how to reduce the number of COPD exacerbations. Reached out to the SRO (who was also dept. chief exec of the ICB) and within an hour he’d booked a meeting."
- RespiraSense
Unlocking Hidden Opportunities with Crows Nest Insights
"Cornwall were bottom third for TKR caseload so not someone we would ordinarily have reached out to. Crows Nest highlighted them sending over 1200 patients to the private sector to keep their numbers artificially low. We were able to reach out to the chief exec of the ICB, with a much cheaper alternative to solve the same issue. She introduced us to the head of planned care and that’s now a 6 figure opportunity for Apos from a non-obvious buyer (NOB)"
- Apos Team
Quote from a health tech CEO
"It's so clever and so useful… I've used the content from your searches and board meeting to create a few emails to potential commissioners/service leads… it’s very much like conducting a scoping / systematic review of literature."
- Rachel Malthouse from Jamup.io
Rapid Engagement and Impact: Helping Address COPD Exacerbations
"RR monitor, had a case study from Ireland how it had been used to prevent exacerbations in COPD patients, found SNEE who had an SRO and Lead for respiratory where they were looking at how to reduce the number of COPD exacerbations. Reached out to the SRO (who was also dept. chief exec of the ICB) and within an hour he’d booked a meeting."
- RespiraSense
Unlocking Hidden Opportunities with Crows Nest Insights
"Cornwall were bottom third for TKR caseload so not someone we would ordinarily have reached out to. Crows Nest highlighted them sending over 1200 patients to the private sector to keep their numbers artificially low. We were able to reach out to the chief exec of the ICB, with a much cheaper alternative to solve the same issue. She introduced us to the head of planned care and that’s now a 6 figure opportunity for Apos from a non-obvious buyer (NOB)"
- Apos Team
Uncovering Hidden Opportunities for Apos
"Cornwall wasn’t on our radar for total knee replacement (TKR) cases, but CrowsNest uncovered a surprising insight—NHS Cornwall and Isles of Scilly Integrated Care Board (ICB) was sending over 1,200 patients to private hospitals to keep their numbers low. With this data, we connected with the ICB’s Chief Executive and proposed a more cost-effective solution. That introduction led to discussions with the Head of Planned Care, creating a six-figure opportunity from a partner we never expected."
Apos Team
Fast-Tracking Growth for RespiraSense
"With strong results from Ireland showing that RespiraSense helped prevent exacerbations in chronic obstructive pulmonary disease (COPD) patients, we needed to find the right decision-makers in the UK. CrowsNest identified Suffolk and North East Essex (SNEE) as a key region where healthcare leaders were actively looking for ways to reduce COPD-related hospital admissions. Within an hour of reaching out, we had a meeting booked with the Senior Responsible Officer (SRO) for respiratory care—who was also the Deputy Chief Executive of the ICB. This fast connection put us on the path to real impact."
RespiraSense Team
Uncovering Hidden Opportunities for Apos
"Cornwall wasn’t on our radar for total knee replacement (TKR) cases, but CrowsNest uncovered a surprising insight—NHS Cornwall and Isles of Scilly Integrated Care Board (ICB) was sending over 1,200 patients to private hospitals to keep their numbers low. With this data, we connected with the ICB’s Chief Executive and proposed a more cost-effective solution. That introduction led to discussions with the Head of Planned Care, creating a six-figure opportunity from a partner we never expected."
Apos Team
Fast-Tracking Growth for RespiraSense
"With strong results from Ireland showing that RespiraSense helped prevent exacerbations in chronic obstructive pulmonary disease (COPD) patients, we needed to find the right decision-makers in the UK. CrowsNest identified Suffolk and North East Essex (SNEE) as a key region where healthcare leaders were actively looking for ways to reduce COPD-related hospital admissions. Within an hour of reaching out, we had a meeting booked with the Senior Responsible Officer (SRO) for respiratory care—who was also the Deputy Chief Executive of the ICB. This fast connection put us on the path to real impact."
RespiraSense Team
